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	<title>Brenda Thomson&#039;s BLOG</title>
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	<description>The BLOG for SMART networkers</description>
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		<title>Brenda Thomson&#039;s BLOG</title>
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		<title>Do you pass the SMART Referral strategy T.E.S.T.?</title>
		<link>http://brendathomson.com.au/2010/03/11/do-you-pass-the-smart-referral-strategy-t-e-s-t/</link>
		<comments>http://brendathomson.com.au/2010/03/11/do-you-pass-the-smart-referral-strategy-t-e-s-t/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 00:10:21 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=171</guid>
		<description><![CDATA[Here are 4 quick questions to find out.
Trust: Obviously to earn trust you have to deliver outstanding service, but do you have strategies in place to speed up and capture the process?
Education: do you have strategies in place to educate your referral partners and raving fans on why and how they should refer you?
Support: Do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=171&subd=brendathomson&ref=&feed=1" />]]></description>
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Are you strategic alliance ready?</title>
		<link>http://brendathomson.com.au/2010/03/04/are-you-strategic-alliance-ready/</link>
		<comments>http://brendathomson.com.au/2010/03/04/are-you-strategic-alliance-ready/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 23:31:39 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[complimentary cd]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[strategic alliance]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=168</guid>
		<description><![CDATA[Over the past couple of years as I have worked with more and more business owners on growing their businesses using the power of strategic alliances I have realised that there are some business basics that they need to get into place in order to make strategic alliances really work in their businesses. I call [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=168&subd=brendathomson&ref=&feed=1" />]]></description>
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Strategic Alliance Implementation Checklist</title>
		<link>http://brendathomson.com.au/2010/02/25/strategic-alliance-implementation-checklist/</link>
		<comments>http://brendathomson.com.au/2010/02/25/strategic-alliance-implementation-checklist/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 23:00:51 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[implementation]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[strategic alliance]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=166</guid>
		<description><![CDATA[Strategic alliances are the most powerful marketing and business development strategy available to small business owners and entrepreneurs. However they frequently never get off the ground, and when they do they can be a costly waste of time and energy, sometimes even destroying friendships and business relationships. Why? Because the parties involved didn’t have a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=166&subd=brendathomson&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>A Fantastic Alliance Opportunity</title>
		<link>http://brendathomson.com.au/2010/02/18/a-fantastic-alliance-opportunity/</link>
		<comments>http://brendathomson.com.au/2010/02/18/a-fantastic-alliance-opportunity/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 05:17:50 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[ALLIANCE]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Mums]]></category>
		<category><![CDATA[Melissa Khalinsky]]></category>
		<category><![CDATA[opportunity]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=161</guid>
		<description><![CDATA[The best strategic alliance opportunities come from working with other businesses who share your target market.  Just think about how McDonalds and Disney Pictures have been able to support each other through the Happy Meal Figurines concept over the years.  That alliance leveraged the billions of advertising dollars invested by each company allowing the other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=161&subd=brendathomson&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>What is your networking mindset?</title>
		<link>http://brendathomson.com.au/2010/02/10/what-is-your-networking-mindset/</link>
		<comments>http://brendathomson.com.au/2010/02/10/what-is-your-networking-mindset/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 09:16:49 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[smart networking]]></category>
		<category><![CDATA[strategies]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=159</guid>
		<description><![CDATA[Many small business owners approach networking from the mindset of sales and marketing strategy.  And it’s not surprising  &#8211; after all we are frequently told that networking works.  80% or more of business in the market place comes either directly or indirectly from networking and referrals. Traditional networking training encourages novice networkers to prepare and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=159&subd=brendathomson&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brendathomson.com.au/2010/02/10/what-is-your-networking-mindset/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Brenda’s Recipe for SMART Coffee</title>
		<link>http://brendathomson.com.au/2010/02/04/brenda%e2%80%99s-recipe-for-smart-coffee/</link>
		<comments>http://brendathomson.com.au/2010/02/04/brenda%e2%80%99s-recipe-for-smart-coffee/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 23:36:38 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[smart]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=156</guid>
		<description><![CDATA[Networking is all about building quality relationships but how many times have you had a coffee meeting that goes absolutely nowhere?  You know how it is … an hour wasted while the other person tells you all about themselves and their business with no mention of how they may be able to help you.. Or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=156&subd=brendathomson&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brendathomson.com.au/2010/02/04/brenda%e2%80%99s-recipe-for-smart-coffee/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Do you want to meet 50 people in one night?</title>
		<link>http://brendathomson.com.au/2010/01/28/do-you-want-to-meet-50-people-in-one-night/</link>
		<comments>http://brendathomson.com.au/2010/01/28/do-you-want-to-meet-50-people-in-one-night/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 09:42:43 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networking event]]></category>
		<category><![CDATA[speed networking]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=154</guid>
		<description><![CDATA[I was just reading a promotion for a Networking Event:
&#8220;you will meet at least 50 people! Bring lots of business cards and come prepared with a 30 second introduction about you and your company. &#8220;
Now I have to confess that that sound to me like one of my networking nightmares.. Second only to cocktail style [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=154&subd=brendathomson&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brendathomson.com.au/2010/01/28/do-you-want-to-meet-50-people-in-one-night/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<title>Three steps to a SMART Networking Plan</title>
		<link>http://brendathomson.com.au/2010/01/22/three-steps-to-a-smart-networking-plan/</link>
		<comments>http://brendathomson.com.au/2010/01/22/three-steps-to-a-smart-networking-plan/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 00:45:06 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[kickstart]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[smart networking plan]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=150</guid>
		<description><![CDATA[Many small business owners approach networking with a plan that typically looks something like:
“Attend one networking event a week and connect with five people at each to create a quality relationship”
But which people do you want to meet and why&#8230;We recommend you network with your strategic plan clearly in mind.  Networking is simply a strategy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=150&subd=brendathomson&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/4cd2ffb871df6534b352f4feb67073e1?s=96&#38;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">Brenda Thomson</media:title>
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		<title>Making best use of the Networking World Directory</title>
		<link>http://brendathomson.com.au/2009/12/17/making-best-use-of-the-networking-world-directory/</link>
		<comments>http://brendathomson.com.au/2009/12/17/making-best-use-of-the-networking-world-directory/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 01:44:36 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[directory]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networking group]]></category>
		<category><![CDATA[networkingworld]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=146</guid>
		<description><![CDATA[The end of one year and the start of another is a great time to review your networking for the past twelve months and determine where you should be investing your hard earn dollars and precious time for the coming year. If you are looking for new places to network a great place to start [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=146&subd=brendathomson&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://brendathomson.com.au/2009/12/17/making-best-use-of-the-networking-world-directory/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
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		<item>
		<title>7 Top Networking Tips to keep your business growing through the festive season.</title>
		<link>http://brendathomson.com.au/2009/12/09/7-top-networking-tips-to-keep-your-business-growing-through-the-festive-season/</link>
		<comments>http://brendathomson.com.au/2009/12/09/7-top-networking-tips-to-keep-your-business-growing-through-the-festive-season/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 07:43:54 +0000</pubDate>
		<dc:creator>Brenda Thomson</dc:creator>
				<category><![CDATA[Networking Articles]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networking tips]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://brendathomson.com.au/?p=138</guid>
		<description><![CDATA[1. Xmas parties
Christmas parties and celebrations are a fantastic opportunity to develop your network as long as you remember “networking is NOT about making a sale”.  Nobody wants to be sold to at any networking event and even less at a Christmas party. But now is the time to show genuine interest in the people you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=brendathomson.com.au&blog=7159514&post=138&subd=brendathomson&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Brenda Thomson</media:title>
		</media:content>

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			<media:title type="html">register</media:title>
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