How many times have you left a networking event with a pocket full (or more) of business cards and very little idea of who they are or what to do with them? You know how it happens – in the flurry of meet and greet business cards are exchanged like confetti. Read the rest of this entry »
Do you have a business card strategy?
November 25, 2009
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Posted by Brenda Thomson
Are you networking for a database or a team?
November 18, 2009Good marketing practice tells us that we should have a clearly defined target market and position our marketing activities in the places where you would expect our target market to easily find us. Where do they congregate, what other things do they buy, what do they read, what television shows are they watching and so on? Makes sense doesn’t it? So let’s stop and think for a moment: who attends business networking events? Typically small business owners. Read the rest of this entry »
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Posted by Brenda Thomson
Brenda Thomson interviews “The Red Tent Woman”
November 11, 2009Brenda Thomson interviews SAS member and multiple award winning business owner Ludwina Dautovic of The Red Tent Woman about how she has used networking and strategic alliances to achieve her business success.
Leave a Comment » | Networking Articles | Tagged: alliances, Brenda Thomson, business success, Ludwina Dautovic, Network, networking events, small business, Strategic Alliances, The Red Tent Woman | Permalink
Posted by Brenda Thomson
TCP: The Universal Cure-all for Your Referral Woes!
November 6, 2009Wednesday, November 04, 2009
Referrals are one of the most well known forms of strategic alliance opportunity. But for many small business owners they can also be one of the most difficult strategies to get working effectively. Read the rest of this entry »
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Posted by Brenda Thomson
Three Networking Mistakes to Avoid
November 6, 2009Wednesday, October 28, 2009
A few weeks ago I promised to tell you three key reasons why 80% of networking is nothing more than a costly waste of time. So here goes. Successful networking is not about being able to work a room, talk the hind leg off a donkey or have a beautifully polished 60 second elevator pitch. Successful networking, networking that provides a positive return on investment for your money AND time is just plain smart business. So where do so many small business owners go wrong? Read the rest of this entry »
4 Comments | Networking Articles | Tagged: Avoid, Mistakes, Networking, to | Permalink
Posted by Brenda Thomson
Brenda Thomson, CEO and founder of Networking World interviews Melissa Khalinsky founder of Business Mums Network
November 6, 2009Wednesday, October 21, 2009
Brenda Thomson, CEO and founder of Networking World interviews Melissa Khalinsky founder of Business Mums Network on the role strategic alliances and joint ventures have played in her business success. Read the rest of this entry »
Brenda Thomson, CEO and founder of Networking World interviews Melissa Khalinsky founder of Business Mums Network on the role strategic alliances and joint ventures have played in her business success. Read the rest of this entry »
Leave a Comment » | Networking Articles | Tagged: Brenda, business, interviews Melissa, Khalinsky, Mums, Network, Thomson | Permalink
Posted by Brenda Thomson
What are your STRATEGIC ALLIANCE options?
November 6, 2009Thursday, October 15, 2009
Strategic alliances are the most powerful and cost-effective option available to small business owners to create LOW COST/NO COST LOW RISK marketing and business growth strategies. Read the rest of this entry »
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Posted by Brenda Thomson
Networking World CEO Brenda Thomson interviews Juicy Web Design directors
November 6, 2009Wednesday, October 07, 2009
The concept for Juicy Web Design was born as a germ of an idea just over two weeks before the Australian Business and IT Expo in Melbourne in 2008. Five small business owners, an IT company, 2 graphic designers, a marketing consultant and an e-marketing specialist, decide to take advantage of the opportunity to share a stand at the expo. Less than a year later Juicy Web Design is a registered business with its own website and corporate branding servicing a range of medium to large clients and according to Director Judy Hacker providing as much as 40% of the income of the five small business owners involved.
Networking World CEO Brenda Thomson interviews Juicy Web Design directors Yvonne Forsyth, Irma Zimmerman and Judy Hacker. This is the story of their Strategic Alliance in Action Read the rest of this entry »
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Posted by Brenda Thomson
Are you a one, two or three star networker?
November 6, 2009Wednesday, September 30, 2009
Are you a one, two or three star networker?
“Three star” networkers have learnt the secret to turning networking from a one horse power marketing strategy to a turbo-charged, multi-stream marketing machine.
Many inexperienced business owners network with the sole objective of finding people who are in the market for their products or services. These “one star” networkers attend networking events with their yellow pages ad pasted to their forehead, touting their products and services to everyone they can find who will listen.
More savvy “two star” networkers realise that networking is about developing long term relationships (after all you never know who someone may be connected to). They invest time in “cups of coffee” and friendly catch-ups. However their primary objective remains to connect directly with individuals or businesses in the market for their product or service, whether as the result of a direct sale or of a referral.
Both one and two star networking are time consuming strategies which fail to maximize the true potential that networking offers. Read the rest of this entry »
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Posted by Brenda Thomson
Networking Nightmares: The Dark Side of networking
November 6, 2009Wednesday, September 09, 2009
Each year small business owners spend hundreds or even thousands of dollars in the business activity known as networking.
Why do they do it? While networking has multiple benefits outside financial one, most small business owners are spending their precious time and hard earned dollars in the hope of: Read the rest of this entry »
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Posted by Brenda Thomson
