Do you give referrals lightly?
Probably not – indeed I hope not. I don’t know about you but personally the only time I give referrals is when I absolutely know, 110%, that the person is going to do an awesome job, usually when I have experienced what they do myself and been thrilled with the result. Otherwise the best you are likely to get from me is a qualified “Well I do know someone, but I don’t know how good they are…” When you pass on a referral the person receiving the referral takes it on trust, they are confident that you are giving them a recommendation that they can rely on.
As a result your easiest referral source are your existing customers. Make sure that you do a great job and always under promise and over deliver and your customers will be delighted to refer you. But how many of your potential clients do your existing customers know and how do you generate referrals from people who are not your customers? Read the rest of this entry »
Are referrals passing you by? Three guaranteed ways to increase your referrals
March 25, 2009
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Networking Articles | Tagged: Referrals | 
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Posted by Brenda Thomson
What to do if your articles aren’t working for you
March 19, 2009A key strategic alliance strategy I recommend is to work with a group of other business owners who share your niche market and to whom you can provide articles for distribution to their database or publication on their website. However if this strategy is going to work for you there are four key things you need to remember. Read the rest of this entry »
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Posted by Brenda Thomson
Business Awards – where you can be a winner no matter what the outcome.
March 4, 2009Have you ever thought about entering an award, or perhaps nominating someone you know? There have certainly been heaps of benefits for Networking World from our success in the Home Based Business Awards last year. So in this article I wanted to talk about how small business owners can take advantage of business awards as a marketing, networking and business development opportunity. And you don’t have to be a winner, or even an entrant to win… Read the rest of this entry »
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Posted by Brenda Thomson
