Brenda’s Recipe for SMART Coffee

February 4, 2010

Networking is all about building quality relationships but how many times have you had a coffee meeting that goes absolutely nowhere?  You know how it is … an hour wasted while the other person tells you all about themselves and their business with no mention of how they may be able to help you.. Or worse still they try to sell you something whether or not you are even in the market for their products or services.

Or perhaps you meet in the hope of creating a strategic alliance, you agree that you may be able to refer business to each other, but nothing ever happens.

And then there are the ones who are there to pick your brains and you find yourself in free consulting mode.. “Hang on a second” you find yourself thinking, “My clients pay me for this information and I am buying you coffee while I give it to you for free.  What is wrong with this picture? “

If any of this sounds familiar then you may enjoy Brenda’s SMART coffee Recipe

Read the rest of this entry »


Do you want to meet 50 people in one night?

January 28, 2010

I was just reading a promotion for a Networking Event:

“you will meet at least 50 people! Bring lots of business cards and come prepared with a 30 second introduction about you and your company. “

Now I have to confess that that sound to me like one of my networking nightmares.. Second only to cocktail style party events where everyone knows everyone (except me) and I find myself hiding in a corner talking to the only other person who doesn’t know anyone and slinking off home as early as possible. Not exactly a great investment of time or money.

Read the rest of this entry »


Three steps to a SMART Networking Plan

January 22, 2010

Many small business owners approach networking with a plan that typically looks something like:

“Attend one networking event a week and connect with five people at each to create a quality relationship”

But which people do you want to meet and why…We recommend you network with your strategic plan clearly in mind.  Networking is simply a strategy to help you achieve your business goals  – it is not an end in itself. Knowing clearly what you want to achieve in your business is a critical first step in SMART networking and one great time to get your SMART networking plan in order is at the start of the new year.. So lets get started…  Here are three simple steps to creating a SMART Networking Plan

Read the rest of this entry »


Making best use of the Networking World Directory

December 17, 2009

The end of one year and the start of another is a great time to review your networking for the past twelve months and determine where you should be investing your hard earn dollars and precious time for the coming year. If you are looking for new places to network a great place to start is with the Networking World directory. A number of our subscribers have asked me “How do I make best use of the directory?” So this week I wanted to answer that question.

Read the rest of this entry »


7 Top Networking Tips to keep your business growing through the festive season.

December 9, 2009

1. Xmas parties
Christmas parties and celebrations are a fantastic opportunity to develop your network as long as you remember “networking is NOT about making a sale”.  Nobody wants to be sold to at any networking event and even less at a Christmas party. But now is the time to show genuine interest in the people you meet.  How has business been over the past 12 months?  Are they thinking of doing anything new or different in the new year?  Is there any way you can help?  Perhaps there are ways that you can work together to develop both your businesses in 2010? Read the rest of this entry »


Strategic Alliance in Action- Secret Girls Business Article

December 3, 2009

The brainchild of event coordinator Josie Kearsey from Klass Events “Make Me Gorgeous” and “Secret Girls Business” are events created especially to give small business owners whose target market is specifically women the opportunity to showcase their products and services directly to their target market in a fun, friendly and effective way.

Networking World CEO Brenda Thomson interviews Josie and some of the girls involved.  This is the story of their Strategic Alliance in Action.

Read the rest of this entry »


Do you have a business card strategy?

November 25, 2009

How many times have you left a networking event with a pocket full (or more) of business cards and very little idea of who they are or what to do with them? You know how it happens – in the flurry of meet and greet business cards are exchanged like confetti. Read the rest of this entry »


Are you networking for a database or a team?

November 18, 2009

Good marketing practice tells us that we should have a clearly defined target market and position our marketing activities in the places where you would expect our target market to easily find us. Where do they congregate, what other things do they buy, what do they read, what television shows are they watching and so on? Makes sense doesn’t it? So let’s stop and think for a moment: who attends business networking events? Typically small business owners. Read the rest of this entry »


Brenda Thomson interviews “The Red Tent Woman”

November 11, 2009

Brenda Thomson interviews SAS member and multiple award winning business owner Ludwina Dautovic of The Red Tent Woman about how she has used networking and strategic alliances to achieve her business success.

Read the rest of this entry »


TCP: The Universal Cure-all for Your Referral Woes!

November 6, 2009

Wednesday, November 04, 2009
Referrals are one of the most well known forms of strategic alliance opportunity. But for many small business owners they can also be one of the most difficult strategies to get working effectively. Read the rest of this entry »